![]() Levi’s Vintage Clothing What Is Casual Dress For Men? So, while it’s hardly breaking news, if you’re stuck for where to begin with your casual wardrobe, take a leaf out of Dean and Brando’s book. Today, jeans continue to rise – predicted global sales will soar another 8.40% by 2021 according to market research firm Techavio. ![]() This spirit of freedom and rebellion spread to the beginnings of rock ’n’ roll with Eddie Cochran and didn’t go unnoticed by Hollywood – and Marlon Brando in particular.” Jonathan Cheung, SVP of Levi’s Design believes this “happened because it was adopted by biker gangs post World War II – young guys, back from the war who started wearing Levi’s as part of biker culture. Since then, in every decade they’ve formed the backbone of casual attire, whether bleached and flared in the ‘70s, high-waisted in the ‘80s, acid washed in the ‘90s or skin tight in the ‘00s. While they were invented as part of a uniform for gold miners on the west coast of America around the turn of the 20th century, they were reborn in the ‘50s as a staple of casual, anti-conformist dress. The biggest style takeaway from this period, and one that will likely always influence the way we dress is denim, and specifically denim jeans. The new mood was one of excitement and passion, rather than suppression and rations, and the anti-establishment uniform of jeans, T-shirt and leather jacket best encapsulated this. So, suits and the stuffiness or formal clothing were out, and jeans, freedom and rock ’n’ roll were in.įilms such as Rebel Without A Cause and The Wild One had a significant impact, and music stars such as Elvis Presley and Little Richard only further cajoled the original youthquake. The war was over, and teenagers in the UK and America wanted a something different, a life that contrasted with the austerity of conflict and the boredom of the corporate world. The 10 Essentials That Define French Riviera Style 1.Casual dress for men can be traced back to that most stylish of decades, the 1950s. I only recommend products I genuinely love. If you buy something through my links, I may earn an affiliate commission, at no cost to you. I independently select all products featured on Leonce Chenal. Keep scrolling below to see (and shop) the ten essential items to achieve that coveted French Riviera style this summer. Seek natural and premium fabrics such as linen, cotton, and silk to keep you cool in style. Think white flowy dresses paired with wedge espadrilles, wide-leg linen pants, and blue oversized shirts worn with chic sandals. Breton stripes, straw boaters, and basket bags are just a few of the signature touches that make this style a classic. Crisp whites and neutral or classic colors blend seamlessly with nautical elements to create a refined yet laid-back vacation look. The French Riviera style is timeless and elegant. For the anecdote, this timeless style started with affluent holidaymakers nearly a century ago, traveling to southern France and who needed elegant yet casual clothing for leisurely activities in the heat. La Côte d’Azur exudes a casual elegance that is unlike anywhere else. Playground of the rich and famous, the French Riviera has an unwritten uniform that combines nautical and Parisian fashion. It’s the ultimate summer-style guide to the French Riviera to learn what to wear in the South of France and what to pack for a Riviera holiday. ![]() Whether this summer you’ll happen to spend your holidays ( les vacances) on la Côte d’Azur (think Saint-Tropez, Cannes, Antibes, or Saint-Jean-Cap-Ferrat), or you wish to elevate your summer style, in today’s post, I’ve gathered a list of the ten must-have pieces to get chic French Riviera style. Here is how to achieve chic French Riviera style with these ten wardrobe staples. ![]()
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